She holds a Master of Science in Tourism and Regional Planning from the Catholic University of Eichstätt-Ingolstadt in Germany and a Master of Strategic Tourism Management from SKEMA Business School in France. Greta Erschbamer is a researcher at the Center for Advanced Studies at Eurac Research in Italy.
#New slik road full
Pechlaner is President of the AIEST (Association Internationale d’Experts Scientifiques du Tourisme) and a full member of the European Academy of Sciences and Arts. He is the author or (co‐) editor of more than 50 books and 150 research articles. His research chiefly focuses on destination development and leadership, location management and entrepreneurship in a global context. Since 2014 he has also been an Adjunct Research Professor at the School of Marketing/Curtin Business School in Perth/WA. Harald Pechlaner is head of the Center for Advanced Studies at the European Academy of Bozen/Bozano (Eurac Research) in Italy and a Professor and Department Chair of Tourism at the Catholic University of Eichstätt-Ingolstadt, Germany. This book will appeal to scholars of economics, international relations and tourism, decision-makers, managers, chambers of commerce and entrepreneurs with special interests in establishing collaboration with the Chinese market. The final part highlights the tourism prospects in connection with the Silk Road project, as tourism has established itself as an important economic sector in many regions along the historic Silk Road. In turn, the third part presents studies on the political, socio-economic, cultural and ecological implications of the New Silk Road project. The second part explores the global phenomenon from a number of regional standpoints. The book is divided into four parts, the first of which discusses the history of and China’s motivations for the BRI. Written by experts from various fields, it presents a range of case studies on the geopolitical, socio-economic, ecological and cultural implications of the BRI for European regions and their stakeholders.
This book studies the Chinese “Belt and Road Initiative” (BRI), also called "New Silk Road", and focuses on its regional and local effects.
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